Having a great-looking website is essential for any business, but a great website is useless if no-one sees it! 'Search engine optimization' (known as 'SEO') is an interactive process that improves your website's ranking and positioning in search engine results.

Why Hire a Search-Engine Optimization (SEO) Professional?

Internet search-engines are the primary vehicle by which consumers search and find what they are looking for. In fact:

"Surveys show that over 85% of internet users find new Web sites by using search-engines. Other surveys show that after email, search-engines are the most popular activity on the web.  It's a fact, Search Engine Optimization must be a necessary part of your online marketing strategy."

Industry-leading experts such as U.S. Bancorp Piper Jaffray Senior Research Analyst Safa Rashtchy recently professed that "the search market has become the Holy Grail of Internet advertising and continues to grow faster than our expectations." It is becoming increasingly well-known that website ranking on the first or second page on one or more of the major search engines can translate into enormous increases in sales, leads and quality traffic. There has never been a more opportune time to develop an effective search-engine marketing strategy.
Pepperjam's Search Engine Optimization Services are top in the industry and we have been recognized as one of the top 10 SEO firms in the Unites States.

The undeniable popularity and efficiency of utilizing search-engines to find products or services demands that a business develop an effective search-engine marketing strategy, which includes both professional Search Engine Optimization and paid search or PPC Management. Unlike e-mail advertising or banner placements on high-traffic websites like YAHOO, MSN, or AOL, search-engine traffic tends to be highly qualified since the content of your website determines your ranking - therefore, you have the ability to control the kind of traffic that is generated from search-engines.

One of the primary components of an effective search-engine marketing strategy is a well managed pay-per-click (PPC) program. An equally important strategy for increasing quality website traffic, sales, and leads is through ethical search-engine optimization.

Search-Engine Optimization is the process of designing/structuring a website in such a way as to rank high in search-engine results. Unlike paid search-engine placements that typically appear as "sponsored listings" at the top or side of a search results page, "organic listings" appear in the body of the search results page and are ranked based upon complex ranking systems or algorithms, which are uniquely determined by each particular search-engine. Organic listings typically make up the majority of the search results page and can be ethically manipulated by experts through proven search-engine optimization techniques.
Pretty much every web development company out there offers search engine optimization (SEO). But how many of them could get you to page one of Google for anything more competitive than 'organic plumb farm in Chipping Sodbury'. The answer is not many. At IT USA SERVICES, we have consistently gained page one rankings for competitive search terms and we don't ask for a penny until we have done so.
If an 'SEO consultant' is telling you search engine optimization is all about META tags, you should quickly put your money away and run for the nearest exit. There was a time when you could stuff META tags full of spam and hey presto you were on page one. Thankfully those days are long gone. Search engines are constantly evolving with the aim of providing higher quality and more relevant search results. To put it simply, in the big picture, META tags are about as useful in a search engine optimization campaign as a punnet of organic plumbs.
Our SEO service is broken down in to two areas:

• On-site search engine optimization - this involves making sure your site is easy for search engines to index and each pages tells the search engines what it is about.
• Off-site search engine optimization - this involves getting your site known on the internet, so search engines have a reason to think your site is worthy of being on page one.

On-site Search Engine Optimization
On-site search engine optimization can come in two stages, the first stage being initial optimization. The aim is to create each page of your web site so that it tells the search engines exactly what it is about through the use of semantic HTML. At this stage we are shooting in the dark, since we don't know exactly what people are searching for to find your products and services. However, we use a number of tools we have available to us to guess what keywords people are searching for. It also takes a certain amount of common sense, e.g. if your web page is selling organic plumbs it would be highly probable that you would like it to be optimized for the keyword 'organic plumbs'. It is possible to increase the amount of keywords a web page is optimized for, which is carried out in the second stage of on-site search engine optimization.
The second stage of on-site search engine optimization involves reviewing what people are searching for to find your web site and to try and push your site into other markets that have become apparent are worth targeting. Realistically, you can only optimize a page so much for multiple keywords/phrases without weakening the other search terms and making the page read like a shopping list. However it is possible to optimize a page for a myriad of search terms using off-site optimization.
Off-site Search Engine Optimization
Off-site search engine optimization is the main focus for all good SEO consultants in the modern search engine marketplace. You can make off-site optimization work without any on-site optimization, but the results are much better when the two are coupled. If you have been on the internet for a few years, it may be that your site already has some off-site optimization that has happened naturally. This is a phenomenon which we can harness using a method known as link baiting. It is probably the most effective type of long-term SEO. We have dealt with some companies that have had a surprisingly good off-site optimization without actually doing anything. Whereas other have been on the internet for years, spent large amounts of money on conventional advertising and were as good as invisible on search engines.
Whether you already have a good presence on search engines, have struggled for years to get anywhere or have a brand new site that hasn't even been indexed we can help. The service is quite simple and it works like this:

• You tell us what keywords you want to appear on page one of Google for.
• We give you a price for the keywords and may also suggest a few others.
• You choose the keywords you would like to have optimized.
• You don't pay us a penny until your site has appeared on page one of Google for your selected keywords.

If you would like more information or a quote call us on (954)556-8847 or contact us.